JoJo Bakes is a a small artisan bakery in the West Midlands.  They were launching a Cake Shed and approached Spider Monkey Digital with minimal social media traction and low engagement rates. Their existing content strategy wasn't connecting with their target audience, resulting in limited reach and stagnant follower growth.

We implemented a comprehensive social media content strategy focused on:

• Platform-optimised content tailored for maximum engagement
• Strategic hashtag research for organic reach
• Consistent posting schedule across multiple content types
• Audience-first copywriting that converts viewers into followers

Within just 30 days, the transformation was remarkable...

• 5,708% increase in views – from 913 to 53,001 views
• Views shifted from 86.4% existing followers to 72.2% new audiences
• Significant reach beyond the existing follower base

• 7,333% increase in follower growth – from +3 to +223 net new followers
• Exponential month-on-month growth trajectory
• Improved content resonance with target demographic

• Posts: 1,938% increase (722 to 14K views)
• Stories: 4,866% increase (187 to 9.1K views)
• Reels: 37,400% increase (4 to 1.5K views)

This case demonstrates the power of strategic, data-informed social media management. By understanding platform algorithms, audience behaviour, and content best practices, Spider Monkey Digital transformed an underperforming account into a rapidly growing social media presence, all within one month.